About Mark
I’m Mark Smolenaars (1982), founder and experience creator at ROX. I’m the proud father of Beau and partner to Ingrid.
My inner drive is to surprise and inspire people. As an experience creator, I use elements like gaming and interaction to design immersive, non-digital worlds. I’m responsible for the entire experience, from the concept and storyline to the puzzles and game design.
I truly believe people want to come together to share exciting, meaningful experiences. Ones where they can look each other in the eye and truly connect, not from behind a screen.